The way we consume media has changed as the world watches more online and streaming media. YouTube is a powerful tool to leverage a brand with content marketing and engage your audience.
Minute Professor YouTube Series
Production team, Editor, Motion Graphics, Sound Design
The idea to put professors on the spot about their expertise was born when my colleague, Monica DeMeglio, had seen a live presentation where researches had to describe their work in a minute or less. This series is a perfect example of a successful content marketing campaign in that they are fun "bite sized" videos that people enjoy (binge) watching while they learn about great research. It also positions Ohio State as being an expert in various fields from mosquitos to diverse medical teams. Lastly, professors receive recognition while being viewed as interesting and fun to prospective students.
In 2019, the Minute Professor series won a Gold CASE award from the Council for Advancement and Support Education in the category of Best Video Feature - Short.
Minute Professor: Blood Pressure and Alzheimer's
Kathy Wright, chief diversity officer in Ohio State’s College of Nursing, explains the importance of keeping your blood pressure in check, tips for how to do it, and how Ohio State is designing interventions to help the African American community.
Minute Professor: Spoiled Milk
You want some cereal, but your milk is a few days past date. Is it still good? Professor Brian Roe is here to help you figure out all those food labels.
Minute Professor: Bracketology - March Madness Bracket Insider
OK, here's the truth: Ohio State’s top minds in sports analytics don’t have the secret to picking a perfect tournament bracket. But in this Minute Professor, Trevon Logan, the Hazel Z. Youngberg Distinguished Professor of Economics, shares how you can make smarter selections — or at least enjoy the process before your March Madness bracket inevitably busts.
